Website for bakeries
Website for bakeries
A bakery website does three jobs: it tells people when you are open, it takes cake and sandwich orders without tying up the phone, and it shows why your bread is worth the detour. Atelier Web has built sites for four bakeries in Belgium, and can write yours in English, Dutch, French or all three.
What we hear
- Expat customers in Brussels or Leuven cannot read your Dutch or French Facebook posts, so they never learn about your Sunday hours.
- Cake orders arrive by text, Messenger and a note at the counter, and one occasionally slips through.
- Google shows an old photo and the wrong holiday closing days, and you only hear about it from an annoyed customer.
- Your Facebook page is the only thing online, and Facebook decides who sees what you post.
- Visitors searching for sourdough, spelt or gluten-free bread cannot tell whether you make it.
What should a bakery website contain?
Put the things people check before leaving the house at the top of the homepage: address, opening hours per day, closing days and phone number. Nobody should need three clicks to find out whether you are open on a Monday.
Next comes your range. Not every roll and biscuit, but the categories that matter to you: bread, viennoiserie, cakes to order, lunchtime sandwiches. Give each category a few products with a photo and two sentences, and name the details people search for: sourdough, wholemeal, spelt, lactose-free.
If you bake cakes to order, add an order page with clear terms: how many days ahead, which sizes, how collection works. Then a page about you. Who bakes, where the flour comes from, how long the shop has been there. Boulangerie L’Héritage in Grez-Doiceau used its site to show that it is the daughter business of La Magie du Pain, and that kind of story sticks.
Finish with a contact page with a map and a link to your Google reviews. If you have English-speaking regulars, a short English version of these pages is often enough.
How do customers find a bakery online?
Locally, and usually in a hurry. Someone types “bakery open Sunday” on their phone or asks the voice assistant in the car. Google answers with a map showing three bakeries, and only then a list of websites. Your Google Business Profile is the shop window people see first, so correct hours, photos of your own counter and recent reviews matter.
The website backs that profile up. Google compares the two and trusts a business whose address and hours match everywhere. A newcomer in Leuven searching in English will also find you more easily if the site has English pages that say “sourdough bread” rather than only “zuurdesembrood”.
More people now ask ChatGPT, Gemini or Claude which bakery nearby makes a gluten-free birthday cake. Those assistants quote pages that answer the question plainly. A homepage that only says “Welcome” gives them nothing to quote.
How does Atelier Web build a bakery website?
It starts with your request, by email or phone: what you sell, who your customers are, what you already post online. A quote follows with the pages your shop needs and nothing extra. Once you agree, Louis comes to the bakery, ideally after the morning rush, to see the ovens and the counter, take photos and hear what the phone calls are about.
Then the design, in the colours and atmosphere of your shop, using your own photos where possible. Louis writes the copy and you check it. Nature de Pain, a sourdough bakery in Spy, got a site that explains its bread and names the flour from L’Espinette, with a Facebook page alongside. After launch Atelier Web helps set up your Google Business Profile so it tells the same story.
Atelier Web works in Dutch, French and English.
What does a bakery website cost?
It depends on what your bakery needs, and you get a quote once you have described it in your request. A site with hours, range, story and contact is a contained piece of work. An ordering module with collection slots and payment adds to it. So does each extra language, a photo session in the shop, or a large number of products that need describing.
Every quote includes design, copy, the technical build, the link with your Google profile and a short handover so you can change hours and products yourself. The yearly maintenance package covers WordPress updates, small changes such as new opening hours and your Google Business Profile.
Should a bakery take orders online or just show its range?
If orders already reach you by phone, text or Messenger, an order form pays for itself in calm behind the counter. Start simple: product, quantity, pick-up day and name, delivered to your inbox. Payment happens when the customer collects.
A full webshop with online payment only makes sense if you deliver to businesses every day or ship products. Le Glacetronome in Namur took a smart middle road: a temporary webshop for Christmas logs, and an ordinary site the rest of the year. The same idea works for Easter or communion cakes. Tell Louis how orders come in today and a quote for the right approach follows.
Work
Sites built for bakeries
Website and Facebook page for Nature de Pain, a sourdough bakery in Spy near Jemeppe-sur-Sambre that bakes with flour from La Ferme de l'Espinette.
Website with online sandwich ordering for Jade Devos's Boulangerie L'Héritage in Grez-Doiceau, an offshoot of La Magie du Pain.
A website and, above all, steady work on Facebook for La Magie du Pain, one of Atelier Web's first clients. Sales more than doubled in two years, and new shops followed.
Website for La Ferme de l'Abreuvoir, Simon Menot and Manoëlle Vanschepdael's farm bakery, where everything from grain to bread happens on site, with ecotourism.
03Frequently asked questions
Questions bakeries ask about their website
Does a small bakery need a website if it already has Facebook?
Yes. Facebook limits who sees your posts and Google barely shows the page, while a website with your hours, address and range appears for searches such as "bakery near me". Keep Facebook for daily posts and use the site as the place where everything is correct.
Can customers order cakes and sandwiches through the site?
Yes. Most bakeries start with an order form that you receive by email, with payment on collection. If you supply offices every day, a proper ordering module with online payment can follow.
Do I need an English version of my bakery website?
It helps if you have expat, student or tourist customers, which is common around Brussels, Leuven and in tourist towns. Atelier Web works in Dutch, French and English, so a second or third language is routine rather than a special project.
Who writes the text for my bakery website?
Louis writes it after a conversation with you about your bread, your methods and your customers. You read it and correct what needs correcting. That way the site sounds like your shop and not like a brochure.
Who takes care of hosting and the domain name?
Atelier Web. Hosting and the domain name are part of the yearly maintenance package, along with updates, backups and security. You have one contact and nothing technical to follow up.
Request a quote
Request a quote for a bakery website
Louis replies within 24 hours, with an honest proposal shaped to your business. No sales pitch, no obligation.