Website and Facebook management · Grez-Doiceau
La Magie du Pain
A website and, above all, steady work on Facebook for La Magie du Pain, one of Atelier Web's first clients. Sales more than doubled in two years, and new shops followed.
La Magie du Pain was one of Atelier Web’s very first clients, and it became one of our best success stories. It is one of the few true artisan bakers in the region, and its bread and pastries are excellent. The catch: the shop sat slightly hidden on a busy main road, the kind you drive along without noticing what’s there.
There was a new website, the fixed address Google points to, with opening hours, location and range. But most of the work went into Facebook. What happened in the bakery was shared regularly, and the page quickly grew to thousands of followers.
On social media, consistency is what counts. The odd post here and there does little; keeping at it is what makes you grow. That is exactly what La Magie du Pain did, and in two years their sales more than doubled.
Then the bakery expanded: Comme Avant in Chaumont-Gistoux, Boulangerie L’Héritage in Grez-Doiceau, where Jade Devos came to us for the website too, and La Magie du Pain Wavre.
It is the ideal combination: a business with a good product that people come back for. That is when you can really build long-term growth. Atelier Web was simply the link that made them visible to everyone.
In numbers
- 526
- visitors in a single day, around Epiphany (3 January 2026)
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