Chauffage Bouchat

Chauffage Bouchat is a heating firm in Gembloux, in business since 2011. It installs, services and repairs heating, plumbing and ventilation, for every brand. It has its own design office, which carries out the technical study before every installation.

Chauffage Bouchat already had a website, made by a large provider and tied to a multi-year contract. It’s a story we hear often: if you don’t know anyone who builds websites, you get a sales call and you sign. The site was weak and couldn’t be found on Google, so no enquiries came in. We built an entirely new website, set up to be found. The difference is clear: enquiries now come in steadily.

Anyone looking for a heating engineer wants to know three things: do they work in my area, do they know my system, and how do I reach them? The site answers all three on the first page, with a photo of the team and two clear buttons: request a quote or see the services.

Each trade has its place among the services, and a projects page shows finished jobs, because a photo of a tidy installation convinces more than a long text. An FAQ answers the questions customers would otherwise ask on the phone.

One detail matters a lot in this trade: the round-the-clock on-call service, seven days a week, for customers with a maintenance contract. The site gives it pride of place, because a broken boiler doesn’t wait for office hours. The website is in French, the language of their customers.