BudeNam

BudeNam distributes Buderus heating appliances in Wallonia. A distributor doesn’t sell to end customers itself, but it has every interest in homeowners knowing the brand and ending up with an affiliated installer.

So BudeNam didn’t ask for a classic company site but for a website that brings in enquiries. The aim was clear: people searching online for information about a new boiler, a brand or a service should land on a page that answers their question and leads them to a contact form.

We built the site around those searches. Each product type and each frequently asked question got its own page, with copy explaining what someone needs to know before choosing. The technical side is tuned for Google: fast pages, a logical structure, correct structured data.

BudeNam now ranks at the top of Google for its own brand name. It is one of the projects where SEO wasn’t an extra but the reason for the whole project, and the example we cite most often for a B2B company that still wants to reach the general public.