Website for plumbers
Website for plumbers
A plumber's website has to work for two kinds of customer: the one with water on the floor right now, and the one planning a new bathroom. Atelier Web builds plumbing sites that serve both, in English, Dutch and French, which matters for plumbers working in Brussels and around Leuven.
What we hear
- Urgent calls come in at all hours, including from places you do not cover.
- Bathroom projects need a proper explanation, but your site only shows a phone number.
- Customers cannot tell from your site whether you do drains, water heaters, softeners or full bathrooms.
- International tenants and homeowners in Brussels look for a plumber who speaks English and pick someone else.
- Your photos of finished bathrooms sit on your phone instead of on the website.
What should a plumber website contain?
A phone number at the top, visible on every page, with the hours and area for urgent jobs next to it. Then one page per type of work: leaks and repairs, water heaters, water softeners, drains, gas connections if you are qualified, and bathroom renovations. Short, practical text on each: what you do, how fast you can come, what the customer should do before you arrive.
Bathrooms need more space. Show finished projects with photos, a sentence on the brief and what was done. Customers planning a renovation want to see your work before they invite you round.
Add an about page with your experience and qualifications. Then a request form where people can attach a photo, and a page on your service area.
How do customers find a plumber online?
Urgency drives most plumbing searches. “Plumber near me”, “emergency plumber Etterbeek”, “water heater broken”. People choose from the map within minutes, looking at distance, stars and whether you are open. Your Google Business Profile needs correct hours, your area and recent reviews you have replied to.
Planned work is different. Someone renovating a bathroom searches “bathroom renovation” plus a town, reads several sites and asks for quotes. Here your website matters most: pages on bathrooms, project photos and a clear area.
People also ask AI assistants questions like “reliable English-speaking plumber in Brussels” or “who installs water softeners near Leuven”. The assistants recommend businesses whose pages answer that in plain text.
How does Atelier Web build a plumber website?
Louis starts with a call or an email about the jobs you want, the area you cover and how customers reach you now. The quote lists the pages you need and nothing more; once it is agreed, he comes by to see your van and finished work.
Then the design, with your van, your team and your finished bathrooms rather than stock photos. Louis writes the copy from the interview, and you check the technical terms.
After launch, Louis helps align your Google Business Profile with the site. Sites are built in Dutch, French or English, or all three. Atelier Web keeps your site modern and secure, and looks after hosting, WordPress updates and your professional email address.
What does a plumber website cost?
The quote follows your request. What drives it: the number of pages, a project gallery, a request form with photo upload, the number of languages and whether new photos are needed.
Every quote includes design, copy, the build, the link with Google and a handover so you can add projects yourself.
Should a plumber advertise urgent call-outs?
Only if you want them. Urgent work pays, but it disrupts planned jobs and drags you into evenings and weekends. If you do take it, say exactly when and where: weekdays until a certain hour, within a named area. That filters out calls you would turn down anyway.
If you prefer planned work, put bathrooms and water heaters first and keep urgent help to a short line with conditions. The site then attracts the customers you actually want. Tell Louis which balance suits you, and the quote will reflect it.
Work
Sites built for plumbers
Website for Detry Pompes in Naninne, pumping specialists since 1962: services, projects and a professional area, with a web shop now being built.
Website for Chauffage Bouchat, heating engineers in Gembloux since 2011: heating, plumbing and ventilation, projects, FAQ and a quote request always one click away.
Website for Chauffage Fournier in Gedinne: Laurent Fournier installs heating and plumbing (Buderus, Bulex) with fifteen years of experience.
03Frequently asked questions
Questions plumbers ask about their website
Does a plumber really need a website?
Yes, if you want to choose your jobs. Urgent customers pick from the map, but bathroom and renovation customers read websites and compare. A site with your area, your jobs and photos of finished work brings the projects you prefer.
Can customers send photos of a leak through my site?
Yes. A request form with photo upload lets you see the problem before you go. That saves wasted trips and lets you quote faster.
Should I list my area on my website?
Yes. Name the towns you cover in plain sentences. Google uses that to decide where to show you, and customers outside your area stop calling.
Should I mention the reduced VAT rate for renovation?
You can explain that a reduced VAT rule applies to certain renovation work on older homes and point to the official conditions. Avoid quoting rates or amounts, since the rules change and depend on the home.
Is an English version worth it for a plumber?
In Brussels and around Leuven, often yes. Atelier Web works in English, Dutch and French and writes each version for its readers.
Who takes care of hosting and the domain name?
Atelier Web. Hosting and the domain name are part of the yearly maintenance package, along with updates, backups and security. You have one contact and nothing technical to follow up.
Request a quote
Request a quote for a plumber website
Louis replies within 24 hours, with an honest proposal shaped to your business. No sales pitch, no obligation.