Website for joiners and window fitters

What should a joiner website contain?

Products first: windows, front doors, sliding doors, garage doors, gates, shutters, whatever you make or fit. Each gets a page with materials such as PVC, aluminium and wood, insulation and security options, and the systems you work with. Moeys in Bertem, for instance, works with Kömmerling, Reynaers and Hörmann, and those names are on the site.

Then projects. A gallery of finished work, sorted by type, with the town and one or two sentences on the job. A homeowner in Kortenberg trusts a fitter who has already worked in the next street.

Add an about page with your history and your team. A family business since 1971, as Moeys is, tells a homeowner that you will still be there when the warranty matters.

Close with a detailed request form, your showroom hours if you have one, and a page that points to the official sources on renovation grants and reduced VAT for renovation, without quoting figures.

How do customers find a joiner online?

Window and door projects are planned. Homeowners search “new windows” plus their town, “aluminium sliding door”, or a brand name with “installer”. They read several sites, look at photos and ask for quotes. Your website is where they decide whether to invite you round.

Pages that name your products, brands and the towns you work in match those searches. Your Google Business Profile with showroom hours, photos of projects and reviews helps you appear on the map, especially for searches with “near me”.

AI assistants are increasingly part of the research. Someone asks ChatGPT “who installs Reynaers windows near Leuven” or “which window fitter in Flemish Brabant also does garage doors”. The answer draws on websites that say these things in clear text.

How does Atelier Web build a joiner website?

It all begins with a short request. What do you make and fit, which brands, which area, which projects are you proudest of? A quote follows with the pages your business needs, and once you agree Louis visits the workshop or showroom to see the materials and photograph finished pieces.

For Moeys, a family business in exterior joinery in Bertem since 1971, Atelier Web built the newest site in its portfolio, finished in 2026. It presents windows, doors, gates and shutters with the brands Moeys installs.

Louis writes the copy from your interview, and you check the technical details. After launch he helps align your Google Business Profile. Sites are built in Dutch, French or English.

What does a joiner website cost?

You receive a quote once Louis has your answers. The cost depends on the number of product pages, the size of the project gallery, the request form, the number of languages and whether projects need to be photographed.

Every quote includes design, copy, the build, the link with Google and a handover so you can add new projects yourself.

How many projects should a joiner show online?

Enough to cover each product you sell and the area you work in, and no more than you can describe properly. Twelve projects with a photo, a town and a sentence each do more than a hundred unlabelled pictures. Google can read the text, homeowners can see the context, and AI assistants can cite it.

Add a project every few months, ideally right after finishing a job you are pleased with. Ask the customer’s permission and take the photos in good light. Talk to Louis about how many projects you can document, and the quote will match.