Getting found on Google and in ChatGPT: how we go about it

Why can’t customers find you on Google?

It’s rarely one thing. The site uses different words from the customer, such as “sanitary installations” where people type “plumber Leuven”. The Google Business Profile is missing or half filled in. The site is slow on a phone. Or Google simply doesn’t know which towns you work in, because it isn’t written anywhere on the site.

Each of these looks minor on its own. Together they decide whether you’re on page one or page three, where nobody looks any more.

Chauffage Bouchat in Gembloux is a good example. Their previous site couldn’t be found on Google, so no enquiries came in. With a new site built to be found, enquiries now come in steadily.

What do we do for your Google visibility?

The work starts before a single line of copy is written. First we find the words your customers use, service by service and town by town. Those search terms shape the structure of the site: which pages it has, what they’re called and what goes on them.

Technically, the site is built the way Google likes it: fast, mobile-friendly, with clear titles and meta descriptions, a sitemap and structured data that says what your business is, where it is and what it offers. Every site is connected to Google Search Console, so we can see which searches you appear for and catch problems early.

What does your Google Business Profile have to do with it?

A lot. When someone searches “electrician near me” or “bakery Bierbeek”, Google often shows a map with three businesses before the regular results. Those spots come from Google Business Profiles. We create or improve yours: the right categories, opening hours, photos, services and a link to the best page on your site.

Reviews matter a great deal here. We help you collect them from happy customers, with a simple link and a set moment to ask, for example after an installation or a stay.

How do you get found in ChatGPT and other AI assistants?

More and more people skip Google and ask ChatGPT, Gemini, Claude or the AI summary at the top of Google instead: “Who’s a good joiner near Leuven?” Those tools build their answer from information they find and trust.

So we write your pages with clear answers to the questions customers really ask, with the answer in the first sentence. We add structured data and make sure your name, address and phone number are identical everywhere: on your site, in your Google Business Profile and in business directories. An llms.txt file is a small extra; its effect isn’t proven, but it costs almost nothing.

We’ll be straight with you: nobody can guarantee that an AI assistant will name your business. What we can do is make sure every building block is right.

Does the work stop at launch?

No, and that’s where many sites stall. Google keeps changing, competitors keep moving and your own offer evolves. So we follow your site after launch. We check in Search Console where you’re rising or falling, fix technical warnings and suggest new pages, for example for a town or service people are searching for.

That’s part of the yearly maintenance package, together with hosting, the domain, updates, backups, security and small changes. One contact for everything about your business online: Louis.

Curious where you stand today?

Have a look below at a few sites we built with findability in mind, then ask for a quote. Mention your current website and the searches you’d like to show up for, and Louis will check where you stand before he replies.