Website for wine merchants

What should a wine merchant website contain?

Start with your point of view. A wine merchant is chosen for taste and advice, so the homepage should say in a few lines what you select and for whom: natural wines, classic Bordeaux, small producers from one region, everyday bottles under good advice. Then address, opening hours and parking.

Next, the selection. Not your full stock list, but the regions, producers and styles you are known for, with your own notes. A page per producer you are proud of works well.

Add an agenda for tastings and events, with registration. Then a page for business gifts and year-end orders, because those come in all at once and a form brings order.

If you offer more than bottles, such as cellar advice, fitting or climate control, give each service its own page. Finish with contact details and a link to your Google reviews.

How do customers find a wine merchant online?

Locally, mostly. “Wine shop” or “wine merchant” plus a town, “natural wine Leuven”, “wine tasting Brussels”. Google shows the map, and your Google Business Profile with hours, photos of the shop and reviews decides who gets the visit.

Your website wins the searches the map does not: a specific producer, a region, a tasting, a cellar service. Pages that name these things in text, together with your town, bring people who are already interested in what you do.

People also ask AI assistants for advice such as “a wine shop near Waterloo that organises tastings” or “who can fit a wine cellar in Brabant wallon”. The assistants recommend businesses whose sites describe their selection, events and services clearly.

How does Atelier Web build a wine merchant website?

Louis starts with your message: what you select and why, who buys from you, what you organise, and whether you want to sell online. A quote follows with only what your shop needs. Once you agree, he visits the shop, ideally over your shelves, to hear the stories behind the bottles.

The design follows your shop, from labels to lighting. Louis writes the copy from your interview, and you correct the wine details.

After launch Louis helps with your Google Business Profile. Sites are built in Dutch, French or English.

What does a wine merchant website cost?

A quote follows that request. The cost depends on the number of pages, an event agenda with registration, a webshop or reservation form, extra languages and photography of the shop and bottles.

Each quote includes design, copy, the build, the connection with Google and a handover so you can add tastings and producers yourself. Atelier Web keeps your site modern and secure, and looks after backups, small changes such as new opening hours and your professional email address.

Should a wine merchant sell online?

Selling wine online means stock management, age checks, careful shipping and competition with very large players on price. For many independent merchants the better first step is a site that makes people come in: a clear selection, regular tastings and a reservation form for collection.

A webshop starts to pay off when you have regular customers who reorder the same wines, or a speciality that is hard to find elsewhere. Year-end business gifts are another good reason, even if the shop is only open for a few weeks. Tell Louis how you sell today, and the quote will match.